The smell of the breakfast meal normally emanates from the kitchen but J&D’s Foods has decided it would be a good idea if you could experience the delights of bacon while you shave.

The new product is described as 'high end, luxurious bacon-scented shaving cream' and the US business adds you should use it after a hot wash or prior to a date with your potential soul mate.

Justin Esch, the 'inventor' of the strange shaving product, said the smell of bacon was the most powerful.