EVA Air has recently announced the transformation of two of its Airbus A330-300 airplanes into airborne tributes to Japanese icon Hello Kitty. I’m pretty sure this proves there is nowhere to hide from the magic of Hello Kitty.
The adorable kitten created by Sanrio, in 1974, has become a powerhouse brand in Asia, worth several billion dollars. Everybody seems to love Hello Kitty so Taiwanese airline EVA Air decided to associate itself with it in an attempt to boost their struggling sector. Analysts say there is no risk in the move, and that despite having to pay Sanrio a sum of money for licensing , the company has a high chance of reaching its goal. After all, this is their third Hello Kitty plane, so they must have had some success with the previous two.
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